Born in the Chesapeake and raised in the South; Eric Randall Morris is a designer + artist holding a Master of Architecture from MIT ('14), and a B.S. of Architecture from Georgia Institute of Technology ('11). Currently working in Atlanta, GA as Senior Associate at HLGstudio, Eric leads the Experiential Design discipline known as studioRIFF which aims to harmonize brand and identity within space and experience. Through integrating environmental graphics, branded expressions, and legible wayfinding and signage throughout the built environment. The use experience is enhanced, and stories are told.

Eric’s professional work spans architecture, branding + identity design, signage/wayfinding, environmental graphics, sculpture, and art installations. His experience spans seven years at ASD|SKY where he was an Associate within the internal branding team, skydesign. Prior work includes a Designer role at BAR Architects and STUDIOS ARCHITECTURE in San Francisco, CA, and as a Junior Designer with the former dean of the School of Architecture + Planning at MIT, Adele Naude Santos, at her firm, Santos, Prescott + Associates, in Somerville, MA.

While at ASD|SKY, Eric was the graphic design lead on a selection of notable, award-winning projects which are provided below:

Insight Global Campus 244 (Signage, Graphics, Sculpture, Exhibition Design)

(IIDA Georgia, Best of the Best Award, Best of Workplace over 75,000 SF | 2026)

(ASID Gold Award, Commercial Custom Design - Graphics | 2026)

Sage HQ at 719 Ponce (Signage + Wayfinding)

(IIDA Georgia, Best of the Best Award, Best of Workplace 20,000-70,000 SF | 2026)

(ASID Best of Show, Commercial Best of Show, 2026)

(ASID Gold Award, Commercial over 50,000 SF, 2026)

Insight Global Los Angeles (Signage, Graphics + Wayfinding)

(ASID Gold Award, Commercial less than 50,000 SF, 2025)

333 Commerce Leasing Center (Pop-up Exhibition)

                  (ASID Silver Award, Branding or Graphic Design | 2024)

Echo Street West (Sculpture)

(Atlanta Urban Design Commission Award of Excellence, Work of Public Art | 2023)

Personal interests include documenting American vernacular architecture, graphic design + photography, as well as a significant curiosity on spatial and experiential phenomena in the built world. Eric’s personal art practice has also been featured in a variety of publications such as Dezeen, Curbed, VISIMAG, Designboom, Juxtapoz, KooZA/rch, EVOLO, and Archdaily. He has completed hand-painted murals at both Local Motives in the Downtown W hotel in Atlanta, GA and FOCUS Innovation Studios in San Francsico, CA.

“If you have built castles in the air, your work need not be lost; that is where they should be. Now put the foundations under them.” — Walden, Henry David Thoreau